Reasons why you won’t get a cheap website from Copper Bay
It might seem strange, but we are proud to not deliver ‘cheap’ £500 websites. We instead focus on delivering high-quality websites that work.
Whether you’re looking for an eCommerce website or a marketing lead-generation one, you need to know that what you’re getting will actually work for your business.
Are all cheap websites bad?
It’s not a simple yes or no answer, unfortunately. In some situations, a cheap £500 website will do what you need it to do. However, in the majority of cases, it will fall flat.
You’ll often find that a cheap website on the surface can look good, but often lacks any strategic thought, SEO work and often functionality that you’ll need. And after all, why pay for a website that doesn’t work the way you want it to?
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8 reasons why cheap websites are not the best solution
1. No strategic thought
All of our digital projects are put together by experts in digital strategy. That means that you’re not just getting a website, but you’ll be getting a website designed to help your business thrive.
For Copper Bay, we often get the whole team involved in the strategy process. From experienced digital marketers to UX designers and developers. This way you can be sure that the final product is set up to succeed.
But all this work takes time and money. Time and money that a £500 website budget simply does not allow.
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2. Lack of individuality
Our UX designer takes his time to fully understand your brand and your brief to deliver a website that perfectly fits. Every single colour, font and even button choice is carefully thought out. You just won’t get the same standard for a cheap website as there’s no budget for it.
You’re much more likely to get a standard theme with minor tweaks and changes to it. This means that your website can often not fully fit your brand and fail to stand out amongst competitors.
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3. Poor quality
A website without a decent budget doesn’t leave a lot of time for checking all the boxes. One of the boxes that can often get skipped over is quality checking and testing. This can mean that your launched product could be riddled with errors just waiting for your customers to find it.
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4. Not mobile friendly
Mobile friendliness is a major ranking factor for SEO. It’s also hugely important for your actual customers too, with mobile users growing daily you need to make sure that your website is fit for purpose on smaller devices.
With our website projects, we specifically provide designs for multiple screen sizes and it always goes through rigorous checks on multiple devices. With a cheap website that only costs £500, you might find that it’s not something that’s even thought of or checked.
Many of our loyal and long-time customers have come from other agencies or website builders where they bought cheaply the first time. They soon found that cheap websites just aren’t fit for purpose.
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5. Limited functionality
The truth is a website that looks good and does a lot is just not possible to deliver in a £500 budget. So one of the ways that other website development agencies deliver cheap websites is by severely limiting their functionality.
Your end product will be heavily stripped back to do the bare minimum. While we always approach website projects by thinking of what we can deliver to make your life easier, make your sales process smoother, encourage users to engage with you more, etc.
6. Poor hosting solution or security
Another area where agencies that deliver cheap websites cut back costs is security or hosting services. And this is an area where you do not want to cut costs. You want your website to be secure, regularly backed up and hosted properly.
7. Little or no thought to marketing
Having a technically SEO-sound website is critical. After all, what good is a website if nobody can find it?
This is just another area where ‘cheap websites’ fall flat. There’s often little to no thought in the site structure, the code is often a mess and there’s been no SEO work done at all on the site before it went live.
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8. Very little support
Another area where cheap websites don’t excel is in the support you get. All of our website builds are fully supported by our team, including a project manager who will guide you through the process and keep you informed at every step.
We also give full training prior to the website launch so that you’ll know the best ways to use your website. And if you need further assistance, you can also take advantage of WordPress SEO training or even our digital retainer to help you on an ongoing basis.
What you get from a website built by Copper Bay:
So we’ve spoken a lot about why not get a ‘cheap’ website. Next, we’ll focus on what you do get when you pay for a quality website. A lot of what you pay for is experience, knowledge and time. We don’t do a one-size-fits-all website that we can copy and paste and deliver to hundreds of our clients.
Each website is custom. And this is in strategy, design, functionality often and also overall delivery. Your website won’t look or act like any other website because your business doesn’t.
We have a team who has diverse experience across different industries, marketing, website development, UX design, business, and digital strategy. And the benefit of using Copper Bay is that the whole team gets involved with the process to make sure you get the best product possible.
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Key deliverables for our website projects
That all sounds great, but here are the key things that each development project comes with as a standard.
- Fully strategised technical sitemap
- Initial designs by an experienced UX designer with revisions
- Project manager to guide you through the process
- Regular meetings to discuss progress
- Dedicated developer to code according to approved designs.
- Content support if needed
- Full testing internally on multiple devices
- Training provided before the launch
- After support e.g. retainer etc
- Domain management and email support (including transfer, setup and migration).
- Hosting on world-class infrastructure Amazon AWS (includes website uptime monitoring and automatic security updates)
