Ambulance CPD Achieves Record Number of Member Sign-Ups with Digital Marketing Campaign
Ambulance CPD, one of the leading CPD platforms for paramedics and ambulance clinicians in the UK, has seen record growth since it was founded in 2015. However, just like many other businesses, its growth began to be affected by the financial crisis.
So Gareth Denman (founder of Ambulance CPD) approached us to work with him on boosting his business. In the first six months of working with him, he saw a dramatic increase of 60.33% in the average number of monthly member sign-ups. And this year already, those figures have grown hugely.
How did we do it?
Over the last few months, we’ve worked closely with Ambulance CPD to manage their Facebook profile and run targeted advertising campaigns on the platform. By leveraging the power of social media, Ambulance CPD has connected with their target audience of paramedics and ambulance clinicians across the UK. This has driven record-breaking numbers of member sign-ups and created significant growth for the platform.
The success of the digital marketing campaign can be attributed to a combination of organic posting and targeted Facebook ad campaigns. By engaging with Ambulance CPD’s audience on social media and delivering compelling content, we have been able to attract and retain a larger number of members. The strategic use of Facebook ads has further amplified the reach of Ambulance CPD’s message, driving more sign-ups and increasing brand visibility.
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Let’s explore the stats
The initial campaigns we ran were hugely successful in terms of boosting the number of new members signing up. However, we wanted to go further and work to drive record numbers. This involved working on a short-term complementary LinkedIn Ads campaign to our regular Facebook Ads to target corporate clients.
During January-June of 2022 (prior to us working with Ambulance CPD), they were getting an average of 50.83 new members every month. After the first 6 months of working together, this average number jumped to a huge 81.5.
As we’ve worked with Gareth, we’ve learnt more about his business and optimised campaigns even further. This work has seen the average number of new signups per month rise to an incredible 105 in 2023 so far! That’s an astounding increase of 106.57% compared to last year before our campaigns began.
“We are pleased to have partnered with Ambulance CPD to drive their member sign-ups to new heights.
Our data-driven approach, combined with a deep understanding of Ambulance CPD’s target audience has allowed us to create a winning digital marketing strategy.
One that has already delivered great results. We look forward to continuing our work with Ambulance CPD to further expand their reach within the industry.”
Vicki (Digital Marketing Lead at Copper Bay)
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Learn more about Ambulance CPD:
Ambulance CPD is a leading CPD platform for Paramedics and Ambulance Clinicians in the UK, providing a wide range of accredited online courses and CPD content to support their professional development. With a commitment to delivering high-quality education and training, Ambulance CPD empowers paramedics to enhance their skills and knowledge, ultimately improving patient care in the pre-hospital setting.
As the digital marketing landscape continues to evolve, Ambulance CPD remains committed to leveraging the latest strategies and technologies to connect with its audience and drive member sign-ups. With Copper Bay as a dedicated digital partner, Ambulance CPD is well-positioned for continued growth and success in the paramedic CPD space.
“I approached Copper Bay Digital when I was looking for further help with online marketing. I had very little experience in online marketing, and being able to get them on board was a huge help to me and my company.
It has allowed me to pass on a large amount of the marketing workload to them, whilst also utilising my skills and expertise in the subjects.
The team is very friendly and open, and they are always happy and willing to help with any marketing queries. I look forward to what future successes our collaboration can make through online marketing.”
Gareth Denman (Director of Ambulance CPD)
Could we help you drive more membership sign-ups?
We love working with passionate and ambitious clients like Gareth and look forward to continuing our work with them. If you’re looking to grow your memberships too then get in touch for a free consultation.
