The digital industry is forever changing, particularly in the rise of digital due to COVID 19, many more businesses are striving to adapt in order to survive.
Because of this, UX design has never been more important in order to stand out in the over-populated world wide web, this applies to all industries.
UX design ensures that you as a business are giving your users and potential customers the best experience possible when engaging with your website and moving down the conversion funnel.
Here are some of our top tips when it comes to planning the design of your website to ensure you’re giving potential customers a seamless experience making them more likely to convert.
Screen Responsive
The majority of overall website traffic these days comes from mobile devices. This means if your website isn’t suitable to be viewed or function as seamlessly on mobile you could be missing out on a lot of users and potential customers.
This is because as humans we have grown to lack patience when it comes to technology, so if your website is too hard to navigate because it has been made to suit a desktop screen it is likely the users will abandon the website and look elsewhere.
Concise Content
Nowadays, people are far too occupied and busy to spend time reading masses of content. Ensure that your website’s content, short, clear, and concise. It needs to be short and snappy to attract the attention of the user then get your point across as soon as possible. If you feel you have more to say within your website, try incorporating a news or blog section to your website.
Easy Navigation
What is the point of offering users a service if they get to the website and can’t find your service information page or contact page for example?
When people make the decision to search to sign up or buy something it’s usually done in a moment of impulse. The longer they take to find what it is they’re looking for the less likely they are to complete their sign-up form or place an order. As a result, they are likely to go to another website that is easier to navigate.
Can We Help You?
Do you think your website needs an upgrade? Needs to be more user-friendly to attract more customers? We can help you. Our team of in-house developers and designers can create a bespoke, new website that is mobile responsive, easy to navigate, and user-friendly.
Get in touch today to start your digital journey.
