The Client
Mansfield & Ashfield 2020 is a dynamic business networking association dedicated to fostering connections, collaboration, and growth opportunities for businesses in the Mansfield and Ashfield regions. With a commitment to supporting local enterprises, Mansfield & Ashfield 2020 plays a pivotal role in driving economic development and prosperity in the area.
The Situation
Despite being a cornerstone of the local business community, Mansfield & Ashfield 2020 recognised the importance of modernising their online presence to better serve their members and stakeholders. Their existing website lacked the functionality and integration necessary to effectively manage memberships and events, hindering their ability to provide seamless networking experiences.
Additionally, the absence of streamlined marketing services limited their outreach and engagement efforts, impeding their capacity to maximise the association’s impact in the digital realm.
The Thinking
In close collaboration with Mansfield & Ashfield 2020, our team embarked on a strategic initiative to revamp their online platform and marketing services. The key objectives were as follows:
- Custom Membership Website: Develop a bespoke website tailored to Mansfield & Ashfield 2020’s specific needs and operational processes, with seamless integration with their third-party software, GlueUp, for enhanced membership management and event coordination.
- Enhanced Marketing Services: Provide comprehensive marketing solutions, including email marketing and automation, social media management, content creation, and copywriting, to elevate Mansfield & Ashfield 2020’s online presence and engagement.
- Streamlined Communication: Implement tools and strategies to facilitate effective communication between members, stakeholders, and the broader business community, fostering collaboration and knowledge-sharing.
The Solution
To address Mansfield & Ashfield 2020’s digital challenges and meet their objectives, we implemented a multifaceted solution:
- Custom Membership Website: We developed a custom membership website that aligned seamlessly with Mansfield & Ashfield 2020’s business operations and integrated seamlessly with their GlueUp software. The new website provided members with easy access to networking events, resources, and membership management tools, enhancing their overall experience.
- Integrated Marketing Services: Our team provided end-to-end marketing services, including email marketing campaigns, automation workflows, social media management, content creation, and copywriting. These services were tailored to increase engagement, drive traffic to the website, and amplify Mansfield & Ashfield 2020’s brand presence across digital channels.
The Result
The implementation of the tailored membership website and comprehensive marketing services yielded significant results for Mansfield & Ashfield 2020:
- Improved Member Experience: The new website provided members with intuitive navigation and seamless access to networking opportunities, leading to increased engagement and satisfaction.
- Streamlined Operations: Integration with GlueUp software streamlined membership management and event coordination processes, saving time and resources for Mansfield & Ashfield 2020’s team.
- Enhanced Online Presence: Our marketing services increased Mansfield & Ashfield 2020’s visibility and reach across digital channels, resulting in heightened brand awareness, increased website traffic, and greater community engagement.
- Measurable Growth: The combination of a custom membership website and targeted marketing efforts contributed to measurable growth in membership sign-ups, event attendance, and overall association participation.
In conclusion, the collaboration between Mansfield & Ashfield 2020 and our team resulted in a transformative digital presence and marketing strategy. By leveraging tailored solutions to meet their specific needs, Mansfield & Ashfield 2020 has strengthened its position as a leading business networking association, driving economic growth and fostering connections within the Mansfield and Ashfield business community.
We’re so pleased with our work with 2020, and we love the fact that the results speak for themselves.
Our solution works because we follow a tried and tested process created by ourselves that has great results each time.
We also know that great work comes from the fact that our marketers and developers work very closely together – it’s why we are able to implement sophisticated automation solutions to personalise the experience of current and prospective M&A 2020’s members.
Vicki Nichols,
Copper Bay Digital
